JOURNEY 01.2: PITERA, BETWEEN SHIFTS AND SPRINTS.

Pitera Rey isn’t just a cyclist, he’s a philosophy on two wheels. Every pedal stroke, every kilometer ridden, becomes an extension of his soul, a reflection of his tireless dedication to cycling. Ask him about his passion, and he won’t talk about numbers or achievements; he’ll speak of sensations and the freedom he finds in the act of riding.

His day begins while the world is still asleep. Dog Days isn’t just a physical space, it’s a community. Within it, Pitera is a trusted advisor who knows every corner of the cycling universe, treating each customer as a new challenge.

But his true essence reveals itself when he steps away from the counter and onto his bike. He doesn’t care about recognition. His life is proof that true passion isn’t measured in victories, but in unwavering commitment and Pitera lives to ride. Every day is an opportunity to dive into what he loves most and Tactic is with him.

This is a glimpse into his world—a day powered by pedals, people, and that endless chase for what makes the ride worth it.