LLUC CRUSELLAS. NO SWEET, NO PARTY

Lluc embodies precision, excellence, and a creativity that astonishes even the most demanding palates. The Best Chocolatier in the World 2022 has shown that craftsmanship can be as innovative as it is rigorous —and that when passion meets discipline, extraordinary results follow.

But behind his talent and his seemingly impossible chocolate sculptures lies a habit that accompanies him, balances him, and even inspires him: cycling.

For him, cycling is much more than a sport. It is a space for active disconnection, a chance to step away from the intense pace of the workshop and reconnect with himself. On the bike, the constant movement clears his mind, organizes his thoughts, and allows him to find solutions to the creative challenges waiting for him in the studio.

At Tactic, we have had the privilege of working side by side with him to create two special cycling kits that reflect his meticulous, perfectionist, and approachable character, as well as his way of understanding his craft and this deep connection between creativity and movement. The result: a kit with the power to build connections, convey values, and tell an inspiring personal story—bridging the art of chocolate and the art of cycling.

Because whether in a chocolate sculpture or a tough climb, the essential ingredient is the same: passion.

Your sweet. Your party. Your ride.

If you want to be part of this story—a blend of creativity, effort, and a genuine passion for cycling—discover Lluc Crusellas’ special kit, created in collaboration with Tactic.

Crafted in Girona. Tested in motion. Inspired by place

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